Everett Hill

Everett L. Hill
President
Catalytic Advisors, LLC

Everett is a sales performance consultant to CEOs and business owners in manufacturing and distribution. Focusing on companies between $50 to $250 million, he delivers breakthrough revenue growth by applying his experience as an operator. Everett is a veteran of Coca-Cola Enterprises, Rohm & Haas, and DuPont whose first career was in sales for small manufacturing companies. He has significant P&L experience in addition to implementing multiple change initiatives across a 60,000-person, $16 billion business.

In his most recent operating role, Everett was SVP and General Manager for a $250 million unit of Hostess Brands. The business included 850 unionized Route Sales Representatives and a key account team calling on mass merchandiser, grocery, drug, and convenience store customers in the southeast.
His immediate focus was fielding a leadership team with a performance-based culture, with the objective of consistently improving direct store delivery (DSD) execution while maximizing P&L performance. Prior to that, Everett was a senior executive at Coca-Cola Enterprises, formerly Coca-Cola’s largest bottler worldwide. As Vice President, On Premise Sales and Foodservice, North America, Everett was responsible for the gross profit performance of a $1 billion business and a sales force of 1,200.

Everett established his General Manager track record of driving simultaneous top-line growth and cost control by building great teams, developing a shared vision, installing metrics and management routines, and applying technology to standardize high-volume business processes. He has expertise in optimizing field and key account sales, call centers, and technical service in addition to DSD operations. He has been a featured speaker in sales and technology forums.

Everett’s career accomplishments include:
• Turning around three underperforming organizations in a row over a six-year period, for P&L’s ranging from $40 to $120 million in revenue.
• Carving over $80 million annually out of a North America P&L by leading business process improvement initiatives in sales, delivery, and service.
• Driving weekly new account openings up by 30% and cutting customer losses by 19%, with improved margins, within six months of restructuring a sales force of      1,200.
• Reducing missed deliveries by 30% and incomplete deliveries by 25% by developing an operations quality protocol for 350 sales/distribution facilities.
Everett earned a BSE in Chemical Engineering from Princeton University and an MBA from the Harvard Business School with a focus on B2B marketing, logistics, and technology innovation.

Everett is Co-President of the Harvard Business School Club of Atlanta and is a Director and member of the board’s Executive Committee for Y-ME National Breast Cancer Organization. He is a marathon runner in pursuit of a Boston Qualifier.