Cutting-edge Jeans to Benefit Y-ME

Frankie B., the Los Angeles-based denim and apparel brand known for its rock and roll style and sexy fitted jeans, is teaming up with cutting-edge artist Maya Hayuk to create a series of limited edition pieces for Y-ME. Having worked with Y-ME in the past, owner and designer Daniella Clarke was excited to partner in support of breast cancer awareness, a cause she is passionate about. “I fell in love with the charity and what they do for those touched by breast cancer today.”

“I thought it would be an interesting idea to collaborate with a female artist and I was immediately drawn to Maya’s work to bring the important message that no one faces breast cancer alone because of Y-ME,” said Clarke.

Hayuk is known in the art world for her use of imagery and symmetry and is well-respected for her work with varying mediums, sources and styles. “The fact that I am able to donate my time and art to a cause that will give information, empowerment and peer support to so many is such a gift,” Hayuk said of her work with Frankie B. and Y-ME. While her portfolio includes art that has appeared on t-shirts and sneakers, this is the first time that Hayuk has been actively involved in fashion design. [View a larger image of the jeans]

The limited edition pieces, including jeans and T-shirts, will be in stores for October 2007 in honor of National Breast Cancer Awareness Month. Jeans will retail for $196 with a $40 donation to Y-ME, while tees will be available for $62 with $10 of each tee benefiting Y-ME. This partnership marks the launch of a seasonal Frankie B. artist collaboration program.